CONTENT WRITING SKILLS AND EXPERIENCE

I am also experienced in writing Web site content and have the ability to write clear, concise copy in the tone and language used on each client's site. I have written copy for a variety of industries, including:

• Health Insurance
• Online Share Trading
• Telecommunications
• Internet Recruitment
• Hospitality
• Entertainment

I have experience with Search Engine Optimisation (SEO) and writing optimised content for Web sites. This writing requires me to incorporate keywords and keyword phrases into the copy to enhance the optimisation of the site while still maintaining the readability and usability of the site for potential visitors.